Question: ANSWER (A) IN MINIMUM 500 WORDS ANWER FORMAT: INTRODUCTION, CONCEPT AND APPLICATION, CONCLUSION ANSWER (B) IN MINIMUM 500 WORDS ANWER FORMAT: INTRODUCTION, CONCEPT AND APPLICATION,

ANSWER (A) IN MINIMUM 500 WORDS ANWER FORMAT: INTRODUCTION, CONCEPT AND APPLICATION,

ANSWER (A) IN MINIMUM 500 WORDS

ANWER FORMAT: INTRODUCTION, CONCEPT AND APPLICATION, CONCLUSION

ANSWER (B) IN MINIMUM 500 WORDS

ANWER FORMAT: INTRODUCTION, CONCEPT AND APPLICATION, CONCLUSION

a) BookMyShow India is the number one online ticket vendor in India. Why does BookMyShow use online display advertisements on Google search engine, Facebook, LinkedIn, and other online platforms? (5 Marks) b) Myntra a pure-play e-commerce site launched out of India in 2007, has noticed a drop in traffic on the website. Myntra wants to drive traffic on the website by running online display ads. Suggest the buying model Myntra will use for running online display advertisements on Google and Instagram

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