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Question 2 (Total 20 marks) An independent-samples t-test was carried out by a fashion brand, Giordano. They need to understand if the consumers' intentions to buy their products, varies with gender. Respondents were asked to rate 'Purchase Intention for Giordano', using a 7point scale (1=Very Low, 7=Very High). Results of the test are presented below: Group Statistics Std. Error Mean Purchase m- 3.57 Intention for 21 4.86 Giordano Independent Samples ttest Levene's Test for Equality of ttest for Equality of Means Variances 95% Confidence ' . Std. Error Interval of the tailed) Difference Difference Difference Equal Variances 0 066 0.798 -2 292 43 0.027 -1.190 0.519 -2.238 -0.143 Purchase assumed Intention Equal for Variances Giordano -2 297 42. 503 0.027 -1.190 0.518 -2. 236 not assumed Assuming you are a senior analyst in the marketing research department of Giordano and your manager is interested in knowing whether purchase intention differs between male and female consumers. Answer the following questions: iii) Discuss the managerial recommendations that can be given on the basis of the above findings. (8 marks)