Answer ALL Questions 1. How do you see the importance of your product's category in the advertising process? 2. Rojo's Tom Brown has a revenue market share of about 25%. In a given month, the unit purchase of Rojo's Tom Brown is 250,000 packs. Among the households that bought Rojo's Tom Brown, total purchases of sunscreen came to 850,000 packs. Calculate Rojo's Share of Wallet/Requirement. 3. Create a media schedule for Rojo's Tom Brown. A delicious tom brown manufactured by Rojo industries. The focus of this one- month schedule is on creating awareness among university students in Accra who number about 2 million. You have been given a budget of $800,000 for the task. Use the table below to help you buy and schedule media for the company for a month. Write an explanation for your scheduling preferences after you finish with the calendar (maximum 200 words). Channel Pricing (regional) Reach Rate (per 30 second spot) Radio 6-8 am 700 6-8 am=100,000 8-11am500 8-11am=80,000 12pm-4pm-c200 12pm-4pm-30,000 4pm-6pm=300 4pm-6pm60,000 6pm-8pm=c700 6pm-8pm=100,000 Rate (per 30 second spot) TV 6-8 am=c7,000 8-11am-44,500 12pm-4pm-1,500 4pm-6pm-3,000 6pm-8pm-49,000 CPI-0.30p CPC-60.50 6-8 am=200,000 8-1lam=100,000 12pm-4pm-50,000 4pm-6pm=50,000 6pm-8pm=200,000 Social Media Outdoor Advertising 50,000 Magazine Large-10,000 Medium-47,000 Small-64000 Full page-e 1000 Half page-500 Quarter page-6250 Full page-c2000 Half page-e 1000 Quarter page-500 10,000 Newspaper 200.000 Brochures (per 1000 copies) 42,000