Answer ALL Questions.

(5 marks)

(5 marks)

(8 marks)

1. What has Progressive done well over the years to attract new insurance customers?

2. Discuss Progressive's direct marketing campaign, which primarily revolves around the character Flo. Why does it resonate so well with consumers?

3. What else should Progressive be doing to ensure that it stays top of mind in the competitive industry of insurance?

Answer ALL Questions. 1. What has Progressive done well over the years to attract new insurance customers? (5 marks) 2. Discuss Progressive's direct marketing campaign, which primarily revolves around the character Flo. Why does it resonate so well with consumers? (5 marks) 3. What else should Progessive be doing to ensure that it stays top of mind in the competitive industry of insurance