1. What has Progressive done well over the years to attract new insurance customers? 2. Discuss Progressive's...

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1. What has Progressive done well over the years to attract new insurance customers?
2. Discuss Progressive's direct marketing campaign, which primarily revolves around the character Flo. Why does it resonate so well with consumers?

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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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Question Posted: Jan 09, 2017 10:16 AM

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1. What has Progressive done well over the years to attract new insurance customers? 2. Discuss Progressive's...

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1 Progressive has been innovative in the way it communicates about and prices its services It offers ...View the full answer

Marketing Management

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