Question: Answer ALL Questions & DO What The Question Ask ! . 9. List and define the components of a modern marketing information system. 10. Explain

Answer ALL Questions & DO What The Question Ask !

.

9. List and define the components of a modern marketing information system.

10. Explain how companies can collect marketing intelligence.

11. Discuss what constitutes good marketing research.

12. How can companies accurately measure and forecast market demand?

13. Describe some influential developments in the macro-environment.

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