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CASE STUDY 6 Where Are U Now, Justin Bieber? What do you make of Justin Bieber? Is he the immature, hyped pop sensation who can't dance, as his detractors claim? Or over Pentz) is a music producer and record executive based in A He has created dance began as a piano ballad collaboration in the sprine are you a Belieber and think he's a musical prodigy? Does me Are U Now" thing like "Where Are Now" make your decision easier? And of 2014 between Justin Bieber and Jason "Poo Bear" Boyd. Lat where are you on EDM-is it misery or is it inspired? that summer, Skrillex and Diplo took an hour-and-a-half record Where Are Now" is the result of collaboration between ng of it and synthesized the song we now know as "Where Are Bieber and Jack U-Skrillex and Diplo. Skrillex, born Sonny Now" over a 4-month period. They reversed the order of verses Moore, is a music producer, singer, and songwriter. He is cred- n the Bieber/Poo Bear recording and added dance beats and new ted with popularizing the dubstep sound in EDM. Diplo (Wesley chords. They created a "dolphin," the music's most recognizable melody, and using electronic devices raised the pitch two octaves, distorted the sound, and added reverb. The song was released in February 2015 and received both critical acclaim and popularity-reaching the top 10 in eight countries as well as eighth on Billboard's Hot 100 It was selected as one of the top 10 songs of the yearb a number of music critics "Where Are Now" belongs to the music genre called EDM. EDM, a youth music movement that fea tures percussive electronic music played by DJs at raves festivals, and upscale clubs. First popular in Europe, its emergence in the United States has been attributed to Madonna's 1998 breakout "Ray of Light" In EDM, the DJ typically creates a series of tracks by transitioning from one to the other and emphasizes bass, tempo shifts, or "drops." EDM has been called crass, vulgar, and com mercial, often at the same time. But its emphasis is to create something to dance to, not overly analyze EDM is particularly popular as a live event or gig DJs play EDM for 4 hours or more at raves that attract much bigger crowds than traditional musical perfor- FIGURE 6-22 mances. Early DJs such as Deadmau5, David Guetta