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DStv Faces Dire Times as Full$-$Blown Assault from Global Streaming Providers Gain Momentum

According to experts, the Pay TV industry in Africa is now facing a full$-$blown assault from streaming services, and MultiChoice $-$ the most prominent Pay TV provider on the continent $-$ seems to have no coherent strategy to replace the billions it makes from satellite subscriptions.

For example, Bob Iger, executive chairman and former CEO of Walt Disney, traditional TV in all its forms $-$ broadcast, cable, and satellite $-$ is marching to a distinct precipice. He noted that streaming TV is gaining viewers and that Netflix, Disney$+,$ Amazon Prime Video, and Apple TV$+$ will continue to grow in the years to come.

Experts note that although South Africa may be behind other countries in streaming adoption, MultiChoice is not immune to the global cord$-$cutting trend.

According to media reports, MultiChoice started to experience a decline in DStv Premium subscribers seven years ago. Between $2015$ and $2018,$ DStv Premium subscriptions declined from $2\mathrm{.}35$ million to $1\mathrm{.}92$ million.

In $2018,$ MultiChoice changed its reporting standards, but the trend of high$-$end DStv subscribers dumping the service continued. It is worth noting that between $2018$ and $2022,$ DStv premium subscribers declined from $1\mathrm{.}7$ million to $1\mathrm{.}4$ million.

In its latest financial results, the pay$-$tv operator revealed a $6$ per cent decline in mid$-$market compact and commercial packages, which has not happened before.