ANSWER ALL QUESTIONS, WHICH ARE BASED ON THE Drop Juice CASELET PROVIDED

Drop Juice$*$ is a business started during the Covid $19$ lockdown period. With the markets becoming increasingly hard to reach, and production almost at a standstill during the pandemic, a conglomerate of fruit farmers in Limpopo, South Africa, decided to make a new outlet for their produce by producing a freshly squeezed fruit juice with as little preservatives as possible.

The main aim of the product was to create a healthy juice range consisting of different fruit flavours that would help boost people$$s immune systems.

However, because the juices are freshly squeezed, it shortens the shelf life of the product, and therefore a fast turnaround is needed, which raised an additional set of challenges for the business.

With Covid in the past, the directors of Drop Juice realized that they must revisit their business structure to adapt to the post$-$Covid environment.

The directors of Drop Juice approached you to conduct research into the post$-$Covid FMCG environment and to advise them about a long$-$term strategy to maintain their product in the market.

$*$Fictitious business

Task:

Let$$s assume you decided to conduct a qualitative study to gather information for the Drop Juice research project. Describe the analytical procedure that you will follow to analyse the qualitative data that you gathered. Your discussion must incorporate examples pertaining to the Drop Juice caselet.