A retail chain analyzing customer purchase data discovered a surprising correlation between beer and diapers. The retail chain's data mining analysis revealed that customers who bought diapers also tended to purchase beer during the same shopping trip. What does the "beer and diapers" example illustrate in the context of data mining?

Group of answer choices

Identification of unexpected correlations in customer purchase data

Utilization of data mining for inventory management purposes

Analysis of customer behavior to optimize marketing strategies

Utilization of data mining to predict future product trends

Application of data mining techniques in supply chain optimization