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Section A (Compulsory question) 1. Regularly, brands disappear and while they may have ceased their commercial activity, brands do not immediately lose their assets (Kapferer, 2015; pg. 388). Drawing on this statement, critically discuss FOUR factors that accelerate brand decline and THREE ways by which brand managers can rejuvenate their brands. Support your answer with relevant case study examples. Section B (Answer any one question) 2. A number of methods have been proposed to define the value posted in the balance sheet when a brand is part of the assets of a company. With reference to Brand theory, critically discuss FIVE brand valuation methods available to brand managers. 3. Critically discuss the key stages in the process of brand globalization and FOUR strong barriers to globalization. Support your answer with relevant case study examples. 4. Critically discuss FIVE key reasons why companies need to internationalize their business. Support your answer with relevant case study examples. 5. Critically discuss FIVE reasons why brand extensions are necessary as a direct consequence of competition in mature markets and media fragmentation