ANSWER ALL THE BELOW MULTIPLE CHOICE QUESTIONS (NO NEED FOR EXPLANATION)

Question 3

Which of the following is part of companies interest in digital marketing?

Population fragmentation

Consumer multitasking

Media fragmentation

All of the above

Question 4

What are the components that brands should take into consideration when selecting a digital touchpoint?

Visibility, appeal and engagement

Relevancy, reach, uniqueness and conversion to sales

Uniqueness, appeal, visibility and relevancy

Appeal, acceptance, trend and reach

Question 5

Which of the following is NOT part of firms interest in digital marketing?

Increasing importance of mass media

Rise of the omnichannel shopper

Constant demand for higher reach and ROI

Business continuity

Question 6

How can a company make sure that their message is consistent across different channels?

Use Omnichannel Marketing

Use owned media

Use earned media

Use paid media

Question 7

What is the primary goal of paid media?

Increase product awareness

Increase website traffic

Increase sales and leads

Increase brand awareness

Question 8

Why is digital marketing important for businesses?

It allows for real-time adjustments to campaigns

It provides measurable results

All of the above

It allows for more targeted and personalized messaging

Question 93

What channels are typically included in digital marketing?

Print ads, billboards, and television commercials

All of the above

Trade shows and events

Social media, search engines, email, and mobile apps

Question 10

Which of the following digital participation cycle stage comes at the end?

Loyalty

Involvement

Advocacy

Champion

Question 11

Owned media is the least effective way to reach target audiences.

1. True
2. False

Question 11

Owned media is the least effective way to reach target audiences.

1. True
2. False

Question 12

Paid media is the media that a company pays to use, such as television commercials and print ads.

1. True
2. False

Question 13

Omnichannel marketing is mainly about creating a seamless customer experience across different channels.

1. True
2. False

Question 14

Influencer marketing is a one-time campaign.

1. True
2. False

Question 15

Earned media is the most difficult type of media to control.

1. True
2. False