Answer all the feedback given. SOLUTION

After carefully examining United Way KFL&A$\text{'}$s existing media channels, we believe that improving these three social

media channels will greatly help United Way to reach a larger audience, increase brand awareness and get more

donations.

INSTAGRAM

United Way's Instagram is doing many things well, such as posting every day and keeping the account active. However,

certain improvements could be made to increase engagement, as this is where United Way's Instagram lacks the most.

The Instagram page has no comments on recent posts and no more than $20$ likes. We believe that this is an issue caused

by a lack of quality video content, engaging content and interactive posts.

Our Instagram expert, Kiana Bromley, will help you address that. She is an Advertising and Marketing Communications

$($AMC$)$ student who creates promotional content for St$.$ Lawrence College and is also an Instagram content creator. With

her expertise in content creation, she will aid you in creating compelling content which can reach and create an

emotional impact. With this, we can surely increase the engagement of United Way's $|$Instagram$.$

Feedback: What is wrong with the quality of the video content? Why is content not engaging? Give examples of how

Kiana would create quality videos, how would content be engaging, and how would you make posts interactive?

Examples are needed. You need to elaborate for Hilary to understand your points.

FACEBOOK

Facebook is the most successful social media tool for United Way because of its consistent brand and frequent content

updates. United Way's Facebook page has over $3,000$ followers, indicating a strong performance. The issue is that while

they do have a large following, they have $0$ comments, shared content, or expressed interest in the images that United

Way posts. Also, we think there's a chance to boost interaction and reach a wider audience. Feedback: So what exactly

are they doing wrong? Examples, please. How will C$2$As help? Why are they important? What will they look like?

By using Call to Action $($CTA$)$ and other copywriting techniques to grab the audience's attention and increase

engagement, Trinity, an AMC student, and senior editor$-$in$-$chief with experience, will help improve United Way's

Facebook profile to captivate all types of audiences and encourage them to donate their time and money.

YOUTUBE

United Way's YouTube platform has the most potential to gain a larger audience. After a thorough examination, we have

found that the YouTube channel has few views, only $16$ subscribers and is inconsistent. Moreover, there are no

thumbnails used or descriptions used in the videos.$($feedback: What does that mean?$)$ There many improvements

could be made to increase brand awareness.

Satwinder, also an AMC student who excels at YouTube strategy and is experienced in Search Engine Optimisation $($SEO$)$

will help create content and use SEO techniques to ensure that United Way's videos reach the right audience. She is alsoSatwinder, also an AMC student who excels at YouTube strategy and is experienced in Search Engine Optimisation $($SEO$)$

will help create content and use SEO techniques to ensure that United Way's videos reach the right audience. She is also

undergoing a graphic design course in her AMC program; she will use her skills to create attractive thumbnails and gain

more reach to United Way's YouTube channel.$|$Feedback: Examples?

INFLUENCERS & BRANDING

One problem we identified with United Way's messaging is that it is not consistent across all platforms. Therefore,

Manunath, an AMC student who excels at project management, will ensure that the work is completed on time and that

branding is consistent across all platforms. We will ensure that United Way gets the attention it deserves.

Manunath is also responsible for managing influencer connections and being their point of contact. We plan to contact

Bryan Adams, a famous musician, singer$,$ songwriter, record producer, and photographer who was born in Kinsgton.

Influencers like Bryan Adams will surely increase brand awareness among people and make them donate to United Way

KFL&A$.$ He will surely help us because he has a heart for Kingston, and he has a powerful motto: "I give back because my

music has given my name the ability to help others," says Bryan Adams. $($feedback: How exactly will he help to

amplify our message?$)$

Chris Brown is another influencer we will reach out to help United Way. He is a musician and a producer who splits his

time between New York City and Wolfe Island in the Saint Lawrence River near the Ontario prison town of Kingston. We

are positive that Chris Brown will help United Way because he has a heart for those in need. He has a history of donating

to non$-$profit organizations such as Kingston Food$|$Ba$|$nk$|$ Feedback: But how will you have him amplify our message

and interact with our SM$?$