Answer ALL the questions in this section. Question One (15 Marks) Consider Val Nasubo and other consumers' typical behaviour around their consumption of alcohol before the Covid-19 pandemic and their subsequent response to the pandemic. Using the case study and keeping the model of buyer behaviour in mind, discuss the process these consumers went through that Diageo had to be aware of. Question Two (10 Marks) The case study clearly points out the numerous disadvantages of television advertising for Diageo. As a response to the pandemic and in order to encourage more at-home consumption, Diageo began to use more social media marketing and influencers. Critically analyse the social media marketing strategy used by Diageo. Question Three (5 Marks) "The shift to influencer marketing helped boost alcohol consumption outside drinking establishments by 22\% in 2020, according to IWSR, dwarfing the 2.3\% rise recorded in 2019." Consider this statement from the case study and briefly discuss the factors that contributed to the increase in consumption of alcohol outside drinking establishments that was beneficial for Diageo