Answer all the questions. Please use the space provided here (ONLY) in responding to the questions Q. Deciding who will handle various public relations activities will be an important choice for company leaders. They can be managed by an internal public relations officer or department. Other organizations hire public relations firms to complete special projects or manage public relations functions. When a firm retains a public relations agency, normally an internal employee takes charge of internal public relations, because most public relations firms deal only with external publics. Developing a trusting relationship with the agency and clearly spelling out what the firm expects from that agency are high priorities. Based on the preceding and today's changing business environment, identify and describe six practices or roles of public relations in any organization. Describe how public relations functions can build better relationships with internal and external stakeholders