Answer all three, please. They are multiple-choice.

1. Hi! I want to try out some retargeting ads. Are you familiar with the pros and cons of retargeting ads versus interest ads?

a. There isnt really a difference between those types of ads. They just are two different ways to display an ad. Regardless of the one used, their results are the same.

b. Thats a good question. Retargeting ads are directed at those who have interacted with a brand before, and interest-based ads rely on previous browsing history to target customers. Either way, both ads will yield similar results, so it doesnt matter which one you choose to use.

c. Thats a good question. Interest-based ads capture new traffic. So they typically have low conversion rates, but they raise brand awareness. Retargeting ads help those whove already interacted with a brand close the deal on a purchase. They feature lower impressions and clicks, but CTR and conversion rates are generally higher.

2. Hello! Which display campaign is going to give us the best ROI? Whats your strategy for budget allocation?

a. Due to its high traffic rates and ability to increase brand awareness, I believe we should invest more in interest-based ads.

b. Due to its high conversion rates, I expect retargeting to have a higher ROI. So our strategy is to allocate more money towards that.

c. ROI is difficult to predict. I feel like the best strategy is to keep doing what weve been doing.

3. Hey! How do I set up a retargeting campaign?

a. A successful retargeting campaign needs to generate interest and action by focusing on keywords with medium search volume and low competition. These kinds of keywords have high traffic and usually have high conversion rates, thus making a campaign successful.

b. A successful retargeting campaign needs to generate awareness, interest, desire, and action. These factors are cultivated by employing search engine tools that analyze customers search history via a websites cookies. You can use this information to refine your targeted audience based on demographics and interest, thus helping make your campaign successful.

c. A successful retargeting campaign needs to generate awareness, interest, desire, and action. These are cultivated by ad copy that is interesting and informative. If you can captivate a consumer with your ad copy, then youll have a successful campaign.