Question: Answer and develop the following points about advertising, media and branding What is the purpose of promotion-mix optimization? Use an example to develop your point.

Answer and develop the following points about advertising, media and branding

  1. What is the purpose of promotion-mix optimization? Use an example to develop your point. Would you use some of the following

    activities in your mix: charity, public affairs, events, sponsoring, etc.) Why?

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