ANSWER BOTH QUESTIONS PLEASE

You are working on the launch of a new, fruit-based beverage, and the head of marketing asks you to do some qualitative research. Which of the following is the most appropriate project? O Use Nielsen data on grocery purchasers of juice drinks O Acquire a database of fruit juice drinkers to analyze O Focus groups among prospective customers O A national survey of fruit juice drinkers O Consult a psychic to predict the future of fruity drinks Question 4 1 pts When designing a survey you might create open and closed ended questions. Which of the following is a strength of open ended questions? O Allows respondents to use their own language O Creates demographic profiles automatically O Uses scales to calibrate responses O Easy to analyze and categorize responses

You are working on the launch of a new, fruit-based beverage, and the head of marketing asks you to do some qualitative research. Which of the following is the most appropriate project? Use Nielsen data on grocery purchasers of juice drinks Acquire a database of fruit juice drinkers to analyze Focus groups among prospective customers A national survey of fruit juice drinkers Consult a psychic to predict the future of fruity drinks Question 4 1 pts When designing a survey you might create open and closed ended questions. Which of the following is a strength of open ended questions? Allows respondents to use their own language Creates demographic profiles automatically Uses scales to calibrate responses Easy to analyze and categorize responses