Answer both the question, need urgent. I will give you upvote.

Case: The Learning Source

Questions

1. Evaluate the research objectives and methodology in relation to managements information needs.

2. Does the questionnaire appear to address all the research objectives? What should be added/deleted from the questionnaire to make it more effective?

The Learning Source's management is in the process of formulating a marketing plan to coincide with the relocation of the business to a new, larger facility. The Learning Source is a nine-month school for students in grades five through eight who are not successful in a traditional classroom setting. Many of the students suffer from Attention Deficit Disorder (ADD), Attention Deficit Hyperactivity Disor- der (ADHD), or Dyslexia. With a five-to-one student-teacher ratio, children who are exceptional or learning-challenged have the ability to excel in a nontraditional set- ting. The Learning Source provides other educational services, such as educational evaluations, homework labs, tutorials, study skills workshops, career mapping, com- puter training, test preparations, and summer programs. In addition, in-service training for teachers and workshops are also provided by The Learning Source. In conjunction with area school systems and local businesses, The Learning Source pro- vides speakers to aid parents throughout the community in educating children. The Learning Source is in the process of moving to a new location. The new facility is 7,500 square feet, almost tripling the size of the old facility. In its new loca- tion, The Learning Source hopes to expand from twenty-one students to a full ca- pacity of fifty students. Also, The Learning Source wants to expand its tutoring ser- vices, ACT preparation classes, and homework labs. To aid in the development of the marketing plan, a marketing research pro- ject was contracted through a local research firm. The firm's proposal included the objectives, methodology, and questionnaire shown on the following pages. Detailed Study Objectives The research objectives are to be as follows: 1. Determine any problems that respondents' children have experienced in school II. Determine the respondents' use of tutors and decision influences III. Determine the respondents' awareness of The Learning Source IV. Determine awareness of the services provided by The Learning Source V. Identify the best way to advertise the services provided by The Learning Source VI. Develop and evaluate demographic and psychographic profiles of consumers Methodology The study will focus on awareness, interests, and attitudes of parents with children in the age range targeted by The Learning Source. A random sample of area residents will be used in the study. The sample will include 100 residents with school-aged children. The information gathered from the structured questionnaire will be edited, tabulated, and processed by computer, providing a comprehensive set of tables. These tables include percentages, mean scores, and cross-tabulations where appro- priate. Study Questionnaire The Learning Source Hi, my name is .... "Would you please take a few moments of your time and answer some questions for me? Your answers will be held in strict confidence and combined with the answers of other respondents." (If the answer is yes, begin the survey) 1. Do you have any school-aged children in your household? _Yes __No (If no, terminate) 2. Are your children in public or private school? _ Public Private Both 3. What grade in school is/are your child/children? Prekindergarten Upper elementary (4-6) _Kindergarten _Middle School (7-8) _Lower elementary (grade 1-3) _High School (9-12) 4. Has your child experienced any problems at school in the classroom such as reading, math or attention span disorders? (mark all that apply) Reading _Math Attention span_Other, please specify 5. If yes, please give a brief description of the problem(s)? 6. Have you ever used tutors for you child/children? Yes (go to question 8) No (go to question 7) 7. If no, Why not? (mark all that apply) No information __Too expensive_No big problems Other, please specify Radio 8. If yes, How did you first find out about the tutors? _Newspaper Word of mouth_Teacher _Saw sign _Another parent Television _Other, please specify 9. Are the tutors used: _More than 3 times per week 2-3 times per week Once a week _Once every 2 weeks Monthly _As needed for tests 10. Have you ever heard of The Learning Source? -No (go to question 18) _Yes 11. If yes, How did you first hear about the school? _Newspaper_Word of mouth_Teacher Saw sign_Radio _Another parent__Television_Other, please specify_ 12. Which of these sources would be most influential in your decision to use a school like The Learning Source? _Newspaper Word of mouth _Teacher _Saw sign __Radio _ Another parent _Television _Other, please specify 13. What types of programs do you think they offer? (mark all that apply) School _ACT/SAT Participation Tutorials Computer training _Homework Lab 14. Have you used any of the programs for your children? _Yes _No 15. If yes, which ones? School _ACT/SAT Preparation Tutorials Computer Training Homework Lab 16. How frequently do you use these programs? _More than 3 times per week _23 times per week _Once a week Once every 2 weeks _Monthly As needed for tests 17. Do you know where The Leaming Source is located? _City __Street__ No We would like to have some information about you. 18. Which of the following categories contains your age? 0-17 50-64 18-34 65 and over 35-49 19. What is your marital status? single _married divorced widowed 20. Sex: male _female 21. What is the highest level of education you have completed? completed elementary completed some college completed middle completed college completed high school completed advanced degree 22. What is your occupation? homemaker student laborer skilled professional retired 23. Which of the following categories contains your family's annual income? less than $10,000 $10,001-$30,000 $30,001-550,000 $50,001-$70,000 $70,001-$90,000 $ 90,001 or over