Question: ANSWER Case 2 : Case Analysis Questions: ( 1 ) What are the main problems in this case? Why? In the case, Brett Jewkes states

ANSWER Case

2

: Case Analysis Questions:

(1)

What are the main problems in this case? Why? In the case, Brett Jewkes states that the marketing communications audit went much deeper. What are the deeper issues uncovered by the audit?

ANSWER Case 2: Case Analysis Questions: (1) What are the main

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