Answer clearly

Question 44 It is important to focus on when establishing a unique selling proposition. Core Competencies Price elasticity Consumer benefits Product attributes D Question 45 When determining what marketing channel to use, all of the following are good questions according to the book EXCEPT: Which channels will be fastest for reaching the target market Which channels provide the best coverage of your target market? Which channels will best satisfy buying requirements of your target market? Which channels will be most profitable? D Question 46 _ complement advertising with short term incentives to stimulate a purchase. Product placements Sales promotions Mass media campaigns Social media messages