Question: answer fast QUESTION 17 The aim of is identifying clusters of customers that are more homogeneous, in terms of customer characteristics, than the total market.

answer fast answer fast QUESTION 17 The aim of is identifying clusters of customers

QUESTION 17 The aim of is identifying clusters of customers that are more homogeneous, in terms of customer characteristics, than the total market. O A. positioning OB. branding OC. targeting OD. segmentation O E. homogenization QUESTION 18 ded products to sales, brand's role in consumer decision-making within the product At Interbrand, they assess based on the contribution of bra category, and strength of the brand relative to competitors. O A. brand positioning OB.competitive strength C. brand value D. perceptual positioning O E. brand equity

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