Answer in detail covering the essential points, do not over write. CASE Should Employees Use Social Media Sites at Work? As Facebook and other social media sites have gained when they take time to one out throughout the work popularity and expanded managing their use work has become an increasingly hot tople. Studies on the use day. Doing so can improve concentration. Coker's study focused on those using less than 20 percent of the work of social media in the workplace conflict over how much day on such bresks, which is less than the amount of time inhibits productivity Should employees be allowed to active social networkers spend on these sites access social media at work? Many offices have banned Some companies actually encourage employees to access to the site. The results we as mixed as the research use social networking as part of their integrated market The Bon National Business Ethics Survey revealed that percent of employees who engage in social networking ing strategy For example, Patrick Hoover Law Offices charges employees with the responsibility to use social are active social networkers who spend 30 percent of media in ways that the employees believe can benefit the more of the work day on social networking sites. Many company. Although this does potentially allow employees managers are conflicted as to whether this constitutes enough of a problem to be banned outright. to use social media for personal purposes rather than for work, this tactic has been effective in getting new clients Another study conducted by Nucleus Research Can IT and publicling the organisation. By trusting its employees research company revealed a 15 percent loss of produe and giving them leeway to use social media in ways they tivity for businesses allowing social media access. It found see fit. Patrick Hoover Law Offices has taken a potential that 77 percent of Facebook user used the site during problem and reworked it to its own advantage work for as much as two hours a day 6 percent of those Despite the benefits that companies like Patrick Hoover surveyed admitted they were using social media sites to Law Offices have received from allowing their employees waste time. NBES also found that active social networkers to use social media, many companies have gone ahead were more likely to find certain questionable behaviours with social media bans. For example, Procter & Gamble has to be acceptable, such as criticising the company of its restricted the use of Netflix and Pandora, but not Facebook managers on social networking sites. Procter & Gamble or YouTube. Companies all need to ask "Can management realized that many of its employees were using social net use social media to benefit the company? If so, it may be working sites for non work purposes. It investigations more advantageous to take the risks of employees using revealed that employees across the company were watch social media for personal use if they can also be encour ing an average of 50,000 five-minute YouTube videos and aged to use social networks to publicize their organisations listening to 4,000 hours of music on Pandora daily connect with customers, and view consumer comments of However, an outright ban could cause problem. Some complaints. By restricting social media user companies may younger employees have expressed that they do not want be forfeiting an effective marketing tool. to work for companies without social media access they View restricting or eliminating access like removing a ben elit. Employees at companies with an outright ban often DISCUSSION QUESTIONS resent the lack of trust associated with such a move and feel that management is consoring their activities. Addi 1. Why do you think results are so mined on the use of tionally, Procter & Gamble uses YouTube and Facebook social networking in the workplace? extensively for marketing purposes. Banning these sites 2. What are some possible upsides to utilizing social would disrupt the firm's marketing efforts media as part of an integrated marketing strategy An Australian study indicates that employees taking especially in digital marketing? time out to pursue Facebook and other social media were than those who did haber access to social networking sites? bourne faculty member av people are more productive ment Coker, the study theranorme What are the downsides to restricting employee