ANSWER IN WORD FORM ANSWER NOT LESS THAN 2000 words

You have a good product/service that could generate good returns and decided to form a start up to capitalise on the idea. Prepare a report to be presented to potential investors to raise RM100 million for the start-up. You are tasked to write a proposal about the operational aspect of the start-up. The report should include details that convince investors about the profitability of the product or service. Following are some suggestions to be included in your report:

Introduction (10 marks) Market trend, identify gap Your solution to address the gap Demand forecast for next 5 years for similar product/service family.

Product or Service Description (20 marks) Describe your product/service. How to use the product/service Target market segment Demand forecast for the product/service for the next 5 years

Competitive Strategy (30 marks) Vision. mission and objective of the company Who are your main competitors? Prospect for next 5 years. Product/service strategy. What is your competitive edge? What is the entry barrier? Any grant from the government?

Operations Management (30 marks) High level budget covering fixed cost, variable cost. Location of facility & justification. Production capacity. Make or buy decision. Supply chain management. Process layout or servicescape. Use of state-of-the-art technology Any other noteworthy strategy or milestone.

Conclusion (10 marks) Recap key points from the report How your product/service stand out and able to capture the market. Emphasise this is a profitable business