Question: Answer must be in 2 pages Question 3 In approaching an overseas market, an international firm must observe prescriptive cultural norms in the market. Is

Answer must be in 2 pages Answer must be in 2 pages Question 3 In
Question 3 In approaching an overseas market, an international firm must observe prescriptive cultural norms in the market. Is the firm able at all to influence the cultural dynamic of the overseas market? Discuss with examples. (No more than 2 pages). (10 Marks)

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