So.. Mixed Number Cal... Question Completion Status: Path:p Words:0 QUESTION 2 The retail company XYZ is conducting a study trying to explain and predict customer spending in their retail stores. They compiled the database from their own records and customer surveys, which contains the following information organized per transaction: 1. Customer spending per store visit (dependent variable) - measured in $ 2. Season when purchase is completed (summer, spring, winter, and fall). For every season there is a variable that indicate the season (0 - no, 1 - yes). 3. Customer's gender - 0 male, 1 - female 4. Marital Status -0-single, 1 - married 5. Household income the total income of the household measured in $ 6. Retired status - 0 - no, 1-retired 7. Education - number of years that customer spent on education. Coefficients Standardizer Sig: Sig. -7.24 Coefficients Model Unstandardized Standardized Coefficients Coefficients Std. Error Beta (Constant) 0.865 7.025 Education 1.113 2.995 .004 Household income 5.957 5.622 | .413 Retired -8.737 5.009 --050 Marital status 13.497 4.338 .454 Gender 11.305 5.812 .362 Winter 11.640 4.120 .002 Fall 6.975 3.715 .017 Summer -5.010 4.012 | .016 Population in the store area 2.964 5.345 .361 a. Dependent Variable: Customer spending per store visit in dollars 37 -1.23 4.14 35.86 31.19 .15 1.33 1.24 33.85 0.60 0.04 0.00 0.01 0.00 0.60 0.03 0.44 0.21 0.71 Based on the output above, answer the following question: describe the demographics and geographics of the most profitable market segment. Note: please review the segmentation theory from your marketing classes to make sure that you consider appropriate variables. TT T Arial 3 (12pt) T E