Question: Answer Paragraph Styles b) The illustration below shows a network of nodes in the context of an associative network memory model of brand equity by

Answer Paragraph Styles b) The illustration below shows a network of nodes in the context of an associative network memory model of brand equity by the brand Apple. This network of nodes connects associations that customers hold in their mind with the Apple brand. Please answer the following questions. Please describe how Apple's brand's awareness and image are displayed in the associative network model shown below using the shown associations that customers hold in mind with the brand Apple. Which are the most important associations and how are they created? (9 marks) Please explain which of the associations displayed in the network are NOT a direct result from the described marketing mix instruments. (3 marks) Please explain how the three marketing mix instruments displayed below allow Apple to create a uniform experience for their customers along the customer journey based on what you learned about multichannel marketing and communication decisions. (9 marks) On inte Sensory Experience Apole Packages Premium Product Product Design Apple Uwer Experience Usability Answer Paragraph Styles b) The illustration below shows a network of nodes in the context of an associative network memory model of brand equity by the brand Apple. This network of nodes connects associations that customers hold in their mind with the Apple brand. Please answer the following questions. Please describe how Apple's brand's awareness and image are displayed in the associative network model shown below using the shown associations that customers hold in mind with the brand Apple. Which are the most important associations and how are they created? (9 marks) Please explain which of the associations displayed in the network are NOT a direct result from the described marketing mix instruments. (3 marks) Please explain how the three marketing mix instruments displayed below allow Apple to create a uniform experience for their customers along the customer journey based on what you learned about multichannel marketing and communication decisions. (9 marks) On inte Sensory Experience Apole Packages Premium Product Product Design Apple Uwer Experience Usability

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