answer please Task 1 , 2 and 3

thats the theme

choose the theme you want and answer the questions , its urgently

Learning Outcomes covered in Task 1: LO1, LO2 Please refer to the module specification for Learning Outcome details. Channel Selection and Customer Insights In line with the theme you have selected for this assignment, you are required to carry out the following. (a) Provide a background to your chosen organisation, including: organisation name organisation information - to include type of organisation, size of organisation, range of products and services, customer base and main competitors stakeholders - summary of the organisation's key internal and external stakeholders key customer segment - an overview of the selected key customer segment theme chosen and rationale for choice. (5 marks) (b) Identify your channel goals and recommend the key channel selection criteria to ensure your chosen organisation's objective is met. AC1.1, AC1.2 (15 marks) (c) Create a customer persona through the application of internal and external customer data. The persona should consider current and changing customer behaviour. AC2.1, AC2.2 (10 marks) (Total - 30 marks) (Organisation summary maximum page count - two sides of A4 paper) (Tasks 1 (b) to 1 (c) maximum word count - 1,250 words) Learning Outcomes covered in Task 2: LO3, L04 Please refer to the module specification for Learning Outcome details. Managing Channels In line with the theme you have selected for this assignment, you are required to carry out the following. (a) Assess and select which paid, owned and/or earned media channels would communicate most effectively with existing and potential customers in Task 1 (c), to both raise their awareness and engage them. Consider the risks and resources associated with the use of these channels. AC3.1, AC3.2 (10 marks) (b) Recommend appropriate tools to analyse the effectiveness of the digital channels selected in Task 2 (a). AC3.3 (10 marks) (c) Explain best practice for digital compliance for the channels you have selected in Task 2 (a), considering ethical and legal implications. AC4.1, AC4.2 (10 marks) (Total - 30 marks) (Tasks 2 (a) to 2 (c) maximum word count - 1,500 words) Task 3 - Customer Experience Plan Learning Outcomes covered in Task 3: LOS, LO6 Please refer to the module specification for Learning Outcome details. Digital Customer Experience In line with the theme you have selected for this assignment, you are required to carry out the following. (a) Identify the key touchpoints and appraise the current customer journey for the persona you defined in Task 1 (c). AC5.1, AC5.2 (20 marks) (b) Develop a detailed plan to improve the customer digital experience throughout the customer journey identified in Task 3 (a). AC6.1, AC6.2 (20 marks) (Total - 40 marks) (Tasks 3 (a) to 3 (6) maximum word count - 2,000 words) Themes As a Digital Marketing Manager, you have been asked by the Senior Management Team (SMT) to consider the digital customer experience that will help the organisation meet its objectives for growth or sustain its current market position. Theme 1: Market Penetration The SMT has asked you to take responsibility for delivering a plan for the digital customer experience, with the objective of creating growth or sustaining existing revenue through more effective market penetration. You are required to recommend appropriate channels to support the customer journey, with the aim of achieving the objective for your chosen organisation. You are also required to develop a digital customer experience plan in the context of your organisation's goals, its market sector and current situation, and relevant theoretical frameworks and concepts. Theme 2: Market Development The SMT has asked you to take responsibility for delivering a plan for the digital customer experience, with the objective of creating growth or sustaining existing revenue through market development. You are required to recommend appropriate channels to support the customer journey, with the aim of achieving the objective for your chosen organisation. You are also required to develop a digital customer experience plan in the context of your organisation's goals, its market sector and current situation, and relevant theoretical frameworks and concepts. Theme 3: Product/Service Development The SMT has asked you to take responsibility for delivering a plan for the digital customer experience, with the objective of creating growth or sustaining existing revenue through product/service development You are required to recommend appropriate channels to support the customer journey, with the aim of achieving the objective for your chosen organisation. You are also required to develop a digital customer experience plan in the context of your organisation's goals, its market sector and current situation, and relevant theoretical frameworks and concepts. Continued VERSION I-27.12.20 Page 410 The Dar Espace (2225) - Aly 2024 Theme 4: Diversification Learning Outcomes covered in Task 1: LO1, LO2 Please refer to the module specification for Learning Outcome details. Channel Selection and Customer Insights In line with the theme you have selected for this assignment, you are required to carry out the following. (a) Provide a background to your chosen organisation, including: organisation name organisation information - to include type of organisation, size of organisation, range of products and services, customer base and main competitors stakeholders - summary of the organisation's key internal and external stakeholders key customer segment - an overview of the selected key customer segment theme chosen and rationale for choice. (5 marks) (b) Identify your channel goals and recommend the key channel selection criteria to ensure your chosen organisation's objective is met. AC1.1, AC1.2 (15 marks) (c) Create a customer persona through the application of internal and external customer data. The persona should consider current and changing customer behaviour. AC2.1, AC2.2 (10 marks) (Total - 30 marks) (Organisation summary maximum page count - two sides of A4 paper) (Tasks 1 (b) to 1 (c) maximum word count - 1,250 words) Learning Outcomes covered in Task 2: LO3, L04 Please refer to the module specification for Learning Outcome details. Managing Channels In line with the theme you have selected for this assignment, you are required to carry out the following. (a) Assess and select which paid, owned and/or earned media channels would communicate most effectively with existing and potential customers in Task 1 (c), to both raise their awareness and engage them. Consider the risks and resources associated with the use of these channels. AC3.1, AC3.2 (10 marks) (b) Recommend appropriate tools to analyse the effectiveness of the digital channels selected in Task 2 (a). AC3.3 (10 marks) (c) Explain best practice for digital compliance for the channels you have selected in Task 2 (a), considering ethical and legal implications. AC4.1, AC4.2 (10 marks) (Total - 30 marks) (Tasks 2 (a) to 2 (c) maximum word count - 1,500 words) Task 3 - Customer Experience Plan Learning Outcomes covered in Task 3: LOS, LO6 Please refer to the module specification for Learning Outcome details. Digital Customer Experience In line with the theme you have selected for this assignment, you are required to carry out the following. (a) Identify the key touchpoints and appraise the current customer journey for the persona you defined in Task 1 (c). AC5.1, AC5.2 (20 marks) (b) Develop a detailed plan to improve the customer digital experience throughout the customer journey identified in Task 3 (a). AC6.1, AC6.2 (20 marks) (Total - 40 marks) (Tasks 3 (a) to 3 (6) maximum word count - 2,000 words) Themes As a Digital Marketing Manager, you have been asked by the Senior Management Team (SMT) to consider the digital customer experience that will help the organisation meet its objectives for growth or sustain its current market position. Theme 1: Market Penetration The SMT has asked you to take responsibility for delivering a plan for the digital customer experience, with the objective of creating growth or sustaining existing revenue through more effective market penetration. You are required to recommend appropriate channels to support the customer journey, with the aim of achieving the objective for your chosen organisation. You are also required to develop a digital customer experience plan in the context of your organisation's goals, its market sector and current situation, and relevant theoretical frameworks and concepts. Theme 2: Market Development The SMT has asked you to take responsibility for delivering a plan for the digital customer experience, with the objective of creating growth or sustaining existing revenue through market development. You are required to recommend appropriate channels to support the customer journey, with the aim of achieving the objective for your chosen organisation. You are also required to develop a digital customer experience plan in the context of your organisation's goals, its market sector and current situation, and relevant theoretical frameworks and concepts. Theme 3: Product/Service Development The SMT has asked you to take responsibility for delivering a plan for the digital customer experience, with the objective of creating growth or sustaining existing revenue through product/service development You are required to recommend appropriate channels to support the customer journey, with the aim of achieving the objective for your chosen organisation. You are also required to develop a digital customer experience plan in the context of your organisation's goals, its market sector and current situation, and relevant theoretical frameworks and concepts. Continued VERSION I-27.12.20 Page 410 The Dar Espace (2225) - Aly 2024 Theme 4: Diversification