ANSWER QUESTION 1 & explain if she should:

1. Start the consulting company.

2. Keep her current job.

3. Come up with an option of your own.

Is what shes planning to do feasible? What are some of the other variables that should play a role in the decision? Make sure these are known and clearly stated.

TO STAY OR TO GO? Mary Gunther has been a sales representative for a large computer firm for seven years. She took the job following her graduation from a large university, where she majored in computer science. Recently, Mary has been thinking about leaving the company and starting her own business. Her knowledge of the computer field would put her in an ideal position to be a computer consultant. Mary understands computer hardware and software, is knowledgeable about the strong and weak points of all the latest market offerings, and has a solid understanding of how to implement a computer system throughout an organization. Mary believes that many medium-sized firms around the country would like to introduce computer technology but do not know how to do so. The large manufacturers, such as the one for which she works, are more interested in selling hardware than in helping their clients develop a fully integrated, company-wide computer system. Small consulting firms have to be brought in to do this. Mary feels that, as a consultant, she not only would be able to evaluate a computer's effectiveness, she also would know how to set up the machines to provide maximum benefit to the company. Mary estimates that, if she were to leave the computer firm tomorrow, she could line up ten clients immediately. This would provide her with sufficient income for six months. She is sure that-during this period-she would have little difficulty getting more clients. Six of these ten firms are located on the East Coast, two of them are in the Midwest, and the remaining two are in California. Mary estimates that it would take about two weeks to install a system and have it working, and it would probably take another two days to correct any problems that occur later. These problems would be handled during a follow-up visit, usually 10 to 14 days after the initial installation and setup. The idea of starting her own venture appeals to Mary. However, she is not sure she wants to leave her job and assume all of the responsibilities associated with running her own operation. Before going any further, she has decided to evaluate her own abilities and desires to determine whether this is the right career move for her. QUESTIONS 1. Identify three major characteristics that Mary should have if she hopes to succeed in this new venture. Defend your choices. 2. How can Figure 2.1 help Mary decide if she is sufficiently entrepreneurial to succeed in this new venture? Which quadrant would she have to be in to succeed