ANSWER QUESTION $1$ OR QUESTION $2$

QUESTION $1$

Choose the correct option for each of the following. Write only the question

number and your chosen answer. For instance, if you think that the correct

answer for number $1$ is $($a$),$ then write it as $1.($a$).$

Which of the following is NOT an implication of the introduction of

a marketing orientation to a company?

$($a$)$ Prices are more realistic,

$($b$)$ Distribution will be set according to the company's schedule.

$($c$)$ Customers see the product changes they requested.

$($d$)$ The company will be much more visible to the public.

Which one of the following is a disadvantage of a functional structure?

$($a$)$ Excess levels of hierarchy may reduce unity of control.

$($b$)$ Dual reporting lines lead to conflict.

$($c$)$ Allocation of responsibilities is difficult.

$($d$)$ There is a duplication of functions.

Opportunities and threats refer to favourable and unfavourable situations in $...$

$($a$)$ the micro environment.

$($b$)$ the macro environment.

$($c$)$ the market environment.

$($d$)$ the macro and market environments.

The way in which an economy's resources are converted into

outputs is part of the $...$ environment.

$($a$)$ social

$($b$)$ competitive

$($c$)$ economic

$($d$)$ political

Qualitative research involves:

$($a$)$ Questioning to obtain in$-$depth open$-$ended responses.

$($b$)$ Studying secondary data.

$($c$)$ Yes$-$no$\text{'}$ questionnaires.

$($d$)$ Talks with the firm's own managers.