ANSWER QUESTION 3 & 4 . use text to support answer

in MRKT3001-80440-Summer 20 CME6e.pdf screenshot on mac - Google Sex + + hub.textbookmedia.com/PDF/Read/9424 Update : Textbook Media Page 403 (421 of 521) + 110% X Chapter 13: Digital and Social Media Marketing ties and socialites were waiting months to purchase. The promotion resulted in a 100 percent increase in visits to the website and a 62 percent increase in sales. Some customers asked Blue- fly to send them a daily email to remind them to register for the sweepstakes. In addition to the contests, Bluefly uses one-time discounts for new customers, follow- up emails after a purchase, e-newsletters, and personalization of the web software based on the person's past purchases and browsing behavior. The website is attractive and easy to navi- gate, and the checkout process is among the best. It encourages customers to purchase when they see a product they like because when the inventory is gone, they pull the product from their virtual store. Knowing a particular piece of clothing may not be available tomorrow en- courages customers to make a purchase while they are on the website. Another tactic used by Bluefly is the development of a blog called flypaper, which was designed to keep their custo- mers updated on fashion trends. In advertising, Bluefly has taken a more controversial approach. Its primary target mar- ket is women ages 25 to 49 who are fashion conscious and have a desire to wear the latest fas- hion trends by fashion designers. But its ads often use naked or scantily clad females that one might expect for a beer commercial. For instance, a recent $3 million campaign featured a TV spot depicting a woman standing nude in front of her closet, which was full of clothes. Unable to find anything appropriate, she goes to the party completely naked. Some TV stations re- fused to show the ad, others allowed the ad but it had to be edited. In a print ad, a naked wo- man is shown boarding a train. Bluefly ran a contest asking web browsers to supply the cap- tion. Of the over 1,000 suggested, the winning caption, supplied by Julie Navarro, was "I think I forgot to turn off the stoveno wait, that's not it." Before answering the questions that fol- low, visit Bluefly's website. Questions 1. What has Bluefly done to attract customers to their website and to encourage them to make a purchase? 2. Examine the various digital strategies listed in Section 13-5. Discuss each one in terms of a po- tential strategy for Bluefly. 3. Because customers cannot try on the clothes before they are purchased, how can Bluefly as- sure customers to go ahead and make a purchase? 4. What is your opinion of their advertising approach