answer question 3 and 4

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Question 3 1 pts Mike is just starting out in the construction business. When he makes a bid, it is generally significantly lower than the bids of any of his competition as Mike wants the business. What pricing strategy does Mike take? O penetration pricing O high-low pricing O EDLP pricing O skimming pricing Question 4 1 pts The importance of the product life cycle is that: in the growth stage, marketers will differentiate their product from competitors. all products go through the product life cycle in the same length of time. O most brands follow the same pattern in the product life cycle. different stages in the product life cycle call for different marketing strategies