ANSWER QUESTION 5 ONLY! OTHER THINGS JUST TO HELP BECAUSE ITS RELATED. THANKS

The business i wish to start as a entrepreneur is the leather business where i wish to start a firm that outsources raw skin to the other leather producing firms.The reason why i chose Saudi Arabia is due to its numerous use of goats in their food cycle.Hence alot of goats are being slaughtered and it would be really easy to procure the raw skin and make it available to the leather manufacturers which is actually a very luxurious product in the market.I also wish to include sheep skin, cow skin as well as buffalo skin.

b.The products would be :

• Goat Skin
• Cow Skin
• Buffalo Skin
• Sheep Skin

The services include :

• Raw skin would be cleaned thoroughly before exporting
• Chemicals would be added processed for non-contamination
• Speed delivery to the destination
• Minimal shipment charge

c. Business Statement : I mainly wish to focus on the quality aspect as without quality ,the leather business would go in vain.

d. Business vision : To focus on the quality of our material whatever the situation may be.

e.Business objective : To gain a good fame in the leather procurement industry along with having a high level of customer loyalty.

2. Business Plan : I wish to start a raw skin outsourcing business where my firm would procure the raw goat, sheep, cow and buffalo skin to the leather manufacturers.

I think getting a good and loyal customers who really understands the reliable service provided by my firm is really important to me.Especially, no compromise in quality.

I would be procuring the raw skins on an international scale but the domestic clients would also be encouraged.

The industry i would like to dive in is the primary sector leather industry . I think this is a growing industry as the leather trend is still on its way to success.Many people are now understanding the leather products as a symbol of luxury and good quality. I can see a very flourishing increase in this industry in future as people are getting to know the value of using quality leather products in their lifestyle while i can see and expect a constant trend in the short term as still many of the people are yet to explore the leather trend. So i think my company can be a stepping stone to give out quality leather products as we , the primary producers would start the entire process with our Quality raw skin.

SWOT ANALYSIS

STRENGTHS :

• Increasing trend in leather products
• Most of the daily use items can be made out of leather.Ex: hand bag, shoes, belt etc
• Scarcity in procuring the raw skin is low in chance

WEAKNESS :

• Leather usually considered as a luxury product
• Middle to low class customers rarely use it
• High processing machines should be used to ensure good quality

OPPORTUNITIES :

• Future trend in using leather would increase for sure
• Less Competitors
• Monopoly can be worked out sometimes

THREATS :

• Skimming price strategy can never be used
• Fluctuating fashion trend

The most important company strength is its assured and guaranteed quality assurance in all stages of the processing.Other core competencies are : Quality chemicals, High power machines and Low transportation charge.

I would only be starting my firm in an area which is far away from city and village where ther is a very low number of inhabitants.The reason is : I dont want any human being to be a prey for the pollution created by the machine and factory (which is a sure issue).This can show up the environmental care i have towards the society which is surely going to be my companys success.

We provide the lowest shipment and transportation charge which is the competitive strength of my company.

Being a marketing management professional having a very good strategic skill along with a good working experience in primary sector makes me feel that i am capable to manage this new venture.

A. PRODUCTS AND SERVICES

The company has been established in the kingdom of Saudi Arabia since 1990. The vision of establishing this company came from the huge consumption of different type of meats such as:

a. Sheep meat

b. Goat meat

c. Cow meat

d. Camel meat

This company is operating few slaughter houses in Saudi Arabia and is collecting raw skins for export in international market all over the world.

The daily production capacity of the company is around 500 skins with the following features:

a. Fresh skin is supplied on a daily basis requirement.

b. We have the best manpower and extremely efficient technicians in the leather industry.

c. We are known for our maintaining best quality standards.

d. Our main objective is customer satisfaction.

RAW SKINS

Maintaining quality standards is our utmost priority starting from the flaying process, which is carried out by our highly competent manpower, to the salting procedure, which is carried out immediately after flaying.

PRODUCTION:

Fur Section: Furs are produced out of marino and Arabic skins. Raw skins are sorted on high standards according to the length of the hair and size of the skin. The daily production capacity is around 100 pieces.

Wool Section:

All types of wool is produced out of marino and Arabic skins. The monthly production capacity is around 1 container.

B. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

Competitive Advantages:

1. High Quality standards: for maintaining high quality standards in the market. Including best animal quality in our slaughter houses and fresh skin.

2. Best services: Catering the orders of our client on time and meeting the deadlines.

3. Best Supply Chain Management: we provide best supply chain facility to avoid any delay or interruption in supply of our products.

Disadvantages:

1. Change in market trend can lower the demands.

2. Limited stock to meet small orders.

3. Little high cost to meet the high quality standards.

NOW HERE IS Q5!!!!

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

(In Continuation to the Assignment -2)

Q5) Marketing Plan

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the allimportant sales projection.

Product

Describe the most important features. What is special about it?

Describe the benefits. That is, what will the product do for the customer?

Customer

Identify your targeted customers, their demographics

Competition

What products and companies will compete with you?

How will your products or services compare with the competition?

Strategy

Outline a marketing Strategy.

Promotion

How will you promote your Product?

What will be your promotional budget?

Distribution Channels

How do you sell your products or services?