Answer review question with at least 200 characters

Chapter 5 Review Questions 1. What buyer characteristics do companies look at when they segment markets? 2. Using the shotgun and rifle analogy, how do mass marketing, targeted marketing, and one-to-one marketing compare with one another? 3. What two types of information do market researchers gather to develop consumer insight? Chapter 6 Review Questions 1. What types of offerings do businesses buy? How do the offerings differ in terms of how they are marketed? 2. As you learned early in the chapter, consumer offering can belong to different categories depending on how the buyer wants to purchase them. Is the same true for business offerings? Activities Chapter 5 Activity #3 3. Describe a product you like that you believe more people should use. As a marketer, how would you reposition the product to increase its use? Outline your strategy. Chapter 6 Activity #2 2. Identify a product for which packaging adds value and describe how that value is added for the consumer. Identify a second brand for which the organization uses primary packaging to distinguish the brand at the point of purchase, and describe how the package contributes to the branding. Do not use brands used as examples in the chapter. Finally, identify a pure service brand and describe how that service is "packaged.&quot