answer the 1,2,3 questions from the case study

CASE INCIDENT BEER AMBASSADORS In 2014 the Beer Store invested $30 million to build new store locations and renovate existing ones using updated branding. Thirteen now stores around Ontario were planned for 2014 and 61 existing locations are being renovated to fit the new Beer Store brand. The new brand includes a new logo with a grey background, white lettering and a "B" that resembles a mug of beer. The new brand and store design promise to be more effi- cient and customer-friendly and to improve the customer shopping experience The new and renovated stores will have brighter lighting, music, helpful and pleasant staff, and feature a more tactile shopping experience. "Customers have been telling us that they want to be able to walk around, see, touch the products says Beer Store president Ted Moroz. In larger stores, customers can walk around, browsing and consulting signs on the walls that give details about lagers, stouts and ales, and what foods are best paired with cach brew. The open layout allows shoppers to see the available brands themselves. In smaller stores where the beer isn't all on the sales floor, customers can consult touch screens to choose the best brew for their needs. The screens give details such as a beer's flavour profile and where it was made. CHAPTER 1 The Training and Development Process yright 2016 Nelson Education L. All Rights Reserved. May not be copied scanned or duplicated in whole he suppressed from the back and for Chape). Nele Education or the right to revea l purt Due to electronic til by s, somethind party con gher re The $30 million investment also includes additional training for staff, known as "beer college," said Moroz. "This will mean a great shopping experience for our shoppers," he said. "It's just a whole new reinvention. The training includes sessions on product knowledge and customer relations, and it has already begun for staff in locations undergoing renovations. All of the province's stores are expected to have undergone the new training by the end of 2015. The training promises to make the Beer Store's employees ambassadors for beer who can "engage with customers about different styles of beer," said Moroz and offer tips on food pairing. New employee uniforms with the new logo will have slogans on the back that say "Beer Champion or "Beer Enthusiast." QUESTIONS 1. Explain the context of training and development (Figure 1.2) in relation to the changes at the Beer Store. What factors have changed and why? What are the implications of the changes for individual performance and organizational effectiveness? 2. What makes training strategic? Is the training that employees receive at the Beer Store strategic Explain your answer. 3. Discuss the instructional systems design (ISD) model of training and devel- opment in relation to the training being provided to employees at the Beer Store. Be sure to indicate the need for training, training content and objec tives, and how the training should be evaluated