Answer the 2 multiple choice questions below

Which of the following is a risk (or potential pitfall) of cost leadership? O Cost differences increase as the market matures. O Producers are more able to withstand increases in supplier costs. O Cost cutting in one area of the value chain might increase costs in another. O Attempts to stay ahead of the competition may lead to gold plating. Value-chain support activities that involve excellent applications engineering support (technology development and facilities that promote a positive firm image (firm infrastructure) characterize which generic strategy? O stuck in the middle differentiation differentiation focus overall cost leadership