ANSWER THE FOLLOWING: Do not COPY and PASTE on other chegg post and sites. Will give thumbs down.

USE HILTON HOTEL for ORGANIZATION

The purpose of this assignment is to analyze a current social media campaign and make recommendations for improving its effectiveness.

1. Review and analyze the HILTON HOTEL's use of social media as a promotional tool.Summarize the effectiveness of the current social media strategy. Discuss whether the organization is effectively reaching its target audience, creating guest interest, and inspiring brand loyalty (gaining more followers on social media platforms). Provide specific examples to justify your assessment.

2. Conduct research related to the organization's use of social media by examining at least three social media platforms, such as Facebook, Twitter, Instagram, Snapchat, YouTube, TikTok etc.

3. Explain the three proposed recommendations for using social media more effectively. Include justification for how each strategy will raise brand awareness for the organization, gain followers from the target audience, create guest interest, and inspire brand loyalty. Based upon the results of this analysis, propose at least three recommendations about how social media could be used more effectively to gain a larger presence with followers, create guest interest, and inspire brand loyalty.

4. Use this research to complete a SWOT analysis of the use of social media platforms by the service industry organization to determine how the organization can utilize social media advertising and promotion to its fullest potential.

5. Include details related to advertising promotions, deals, and special events that would appeal to existing and potential guests. Discuss the use of specific advertising promotions, deals, and special events that would appeal to existing and potential guests and influence them to try the organization.

6. Discuss how social media communication can be used to promote ethical behavior and Christian values.