Question: Answer the following paragraph based on the country Denmark. Using citation and quotes History helps define a nation's mission, how it perceives its neighbors, how
Answer the following paragraph based on the country Denmark. Using citation and quotes
History helps define a nation's "mission," how it perceives its neighbors, how it sees its place in the world, and how it sees itself. Thus, to understand, explain, and appreciate a people's image of itself and the attitudes and unconscious fears that are often reflected in its view of foreign cultures, it is necessary to study a country's history, One purpose of this section is to identify those aspects of a country's history that will have an impact on a company's integrated communication plan (i.e, your AdPlan) Look for those aspects of a country's history that could have an effect on the marketing program of which a marketer from another culture {would not necessarily be aware. Also include the local's interpretation of historical events between their country and yours. For example, a Texan's view of the Alamo is drastically different from a Mexican's. Do such interpretations create a positive or negative opinion of a country? How might these opinions affect your marketing program? a
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