Question: answer the following prompts and questions, using this week's readings for support: Customer loyalty and retention programs are important in building customer relationships and customer

answer the following prompts and questions, using this week's readings for support:

Customer loyalty and retention programs are important in building customer relationships and customer equity. Discuss why a national grocery chain such as Safeway, Albertsons, or Fred Meyer would choose a

club

program over a

frequency

program.

Think of a product or brand that you buy over and over. What might your customer lifetime value be

,

assuming the product or brand continues to delight you?

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