Question: Customer loyalty and retention programs are important in building customer relationships and customer equity. Discuss why a national grocery chain such as Safeway, Albertsons, or

Customer loyalty and retention programs are important in building customer relationships and customer equity. Discuss why a national grocery chain such as Safeway, Albertsons, or Fred Meyer would choose a "club" program over a "frequency" program

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1. To gain an understanding of the fact that relationships are something more than only cause and effect chains.

3. What is meant when we say that people with a Protestant character exhibit manipulative behaviour?