Answer the following question and provide numerical support where appropriate. (Maximum of 1,000 English words without the need of citing references).

The directors of Valeo are considering horizontal expansion of the company by acquiring another thermal systems company that manufactures and installs commercial heating, ventilation and cooling units. After investigating several possible companies, the directors consider that Ragan Thermal Systems is a possibility. Ragan Thermal Systems is a privately owned company and equally owned by a couple. Ragan has experienced rapid growth in the recent few years. The couple owns 50,000 shares each.

The directors have asked an analyst to determine the value per share of Ragan stock. The analyst has gathered the following information about some of Ragans competitors that publicly traded:

	EPS	Share Price	Divedend Per Share		ROE	R(discount rate)
Artic Cooling	US$0.82	US$15.19	US$15.19		11%	10%
National Heating
&Cooling	1.32	12.49	12.49		14	13
HVAC Corp	2.34	48.6	48.6		14	12

What is the industry simple average price-earnings (PE) ratio? Based on the industrys benchmark PE, what is Ragans stock price if the firms reported earnings = $320,000? (3 marks)

Comment on the following statement: Caution is warranted when using PE ratio to value stocks. Apart from using PE ratio, suggest another way of valuing the stock price based on the information given? Discuss the assumptions and the limitations of this model. (12 marks) (500 - 1000 words)