Answer the following question:

Answer the following questions based on the Goodyear mm case. Suppose that you all are Area Sales Managers for Goodyear and you are attending a meeting with your Regional Manager to devise a strategy for launch of the Goodyear W product. In the meeting, m as a on of ASMs have to come 11 with a distribution channel strate for Good ear that recognizes the need to add new channels for ggowth in sales and at the same time addresses the grievances of existing small independent dealership channels regarding such a strategy. In addition, discuss the promotion and pricing strategy that Goodyear should follow. In other words, answer the following questions. a. How to generate channel growth while handling possible channel conicts? If possible, provide some real-life examples. (5 points)