Question: Answer the following question based on the following information: Question 1 : Evaluate the costs of the current distribution systems and a direct - to
Answer the following question based on the following information:
Question : Evaluate the costs of the current distribution systems and a directtohospital supply chain in the following areas: storage, fulfillment, customer service, transportation, and warehouse handling.
Question : Besides costs, what other factors should be taken into consideration as part of the analysis?
M CANADA COMPANY LOGISTICS NETWORK
Like all M Canada businesses, the Health Care Group drew its logistical support from the company's
shared services organization. Products were manufactured globally, and Canadian materials management
staff ordered products that were shipped to Ms distribution centre DC in Milton, Ontario
approximately kilometers west of Toronto from Ms Forest City, Iowa DC Approximately per
cent of the Milton DC capacity was dedicated to Medical Division products.
A third party logistics company operated the Milton DC which had monthly facility costs of
approximately $ The DC handled only full case shipments and current volumes for the Medical
Division were approximately cases per month. The associated monthly picking costs were
approximately $ of which the hospital portion was approximately per cent.
The company targeted inventory turns of times in all of its distribution centres, and the Milton DC
maintained an average inventory level of approximately $ million in Medical Division products,
including $ million for the hospital market. The distribution centre manager indicated to Scott that
moving to subcarton picking to support direct distribution would require significant changes to the
warehouse configuration and picking processes, which would be much more labourintensive. He indicated
that picking costs for hospital products would increase by approximately tenfold under direct distribution.
M Canada had a centralized materials management and customer service team based in London, Ontario.
A team of customer service staff managed all orders that were received from M customers, including the
Medical Division. The orders placed for the hospital market differed from much of the other health care
group orders in that orders were primarily received from the five VARs, who ordered in large volumes.
Scott estimated that, of the approximately orders M currently received each month, more than per
cent were electronic orders and the balance were manual orders. Moving to a directdistribution model
would result in a significant increase in the number of Medical Division orders processed each month and
the percentage of manual orders was expected to increase dramatically because many hospitals did not
have systems to support electronic orders. Scott estimated that the customer service team would need to
add additional staff and resources to handle the increased workload at a total cost of approximately
$ per year.
THE DIRECTDISTRIBUTION ALTERNATIVE
Matt Pepe expected Scott to evaluate the existing method of distribution for the Medical Division and to
make appropriate recommendations. As part of this assignment, Scott decided to interview several
directors of strategic sourcing at Ms largest hospital customers. These interviews indicated a strong
perception that major cost savings could be achieved in the supply chain if hospitals bought product
directly from M as opposed to using VARs. As part of initiatives to restructure provincial health care
supply chain organizations, most hospitals were members of regional supply chain service organizations,
such as HSSBC and Health Care Materials Management, located in London, Ontario. These organizations,
although not a substitute for the VARs, provided some of the logistical services offered by the VARs, such
as consolidation, inventory management, replenishment and small lot shipments. Contracts with VARs
compensated hospitals for services by regional supply chain service organizations through reductions in the
agency fee.
Scott also investigated how direct distribution would affect supply chain costs in the areas of warehouse
handling and transportation. Exhibit summarizes the warehouse handling costs incurred by M Canada
under the existing distribution model for both the hospital and outofhospital markets. Based on
conversations with the manager of the Milton DC Scott expected that these costs for the hospital portion
would triple under direct distribution. He also estimated that hospital inventories at the Milton DC would
need to be increased by approximately per cent to support a directdistribution model.
Working with the transportation manager, Scott had also been able to collect information from the VARs
concerning their transportation costs. Exhibit provides estimates of the additional transportation volumes
and costs from the M Milton DC to hospital customers under direct distribution.
PREPARING FOR THE MEETING WITH MA
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