Question: Answer the following question based on the provided case Lifebuoy Swasthya Chetna: Unilever's Social Marketing Campaign as ran by Hindustan Unilever Limited (HUL) Critically Evaluate

Answer the following question based on the provided case Lifebuoy Swasthya Chetna: Unilever's Social Marketing Campaign as ran by Hindustan Unilever Limited (HUL) Critically Evaluate the Lifebuoy Swasthya Chetna program, Identify and explain the Ps of social marketing mix as discussed in class. Discuss the reasons for HULs failure in Kerala as against the success achieved in other states. (Word limit 750)

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