Answer the following question clearly by providing examples wherever possible.

Your answer will be assessed based on:

The extent to which you have answered the questions concisely, clearly, and completely.

Level of comprehensiveness $($too much can be almost as bad as too little$).$

Depth and insight demonstrated, and examples provided.

A downtown service$-$based business is thriving, and its customer base has increased yearly for the past decade. The business didn$$t benefit from its customers$$ data as expected due to a lack of governance and necessary technological solutions, problems common among small businesses. The business collects data regularly at each customer touchpoint, and data is stored in multiple Microsoft Excel files in different departments. The business has been making errors while interacting with customers, and most of the time, retrieving data on a customer's past interactions with the business has proved problematic. The owner and CEO of the business approaches you for advice. He asks you to explain to him the type of technological solutions that he may use to address his company$$s problems, as stated above. Explain to him the appropriate technological solutions, along with their functions, that could address the problems the CEO mentioned. Use examples and show how the solution you proposed addresses the problems. You are not required to name any vendor$-$specific solution. $(10$ marks$)$