Answer the following question clearly by providing examples wherever possible. Your answer will be assessed based on: The extent to which you have answered the questions concisely, clearly, and completely. Level of comprehensiveness (too much can be almost as bad as too little). Depth and insight demonstrated, and examples provided.

A downtown business is thriving, and its customer base has been increasing year after year for the past decade. The business didnt make use of its customer data as such mainly due to a lack of processes and necessary technological solutions. The business has been making errors while interacting with customers, and most of the time, retrieving data on past interaction of a customer with the business has proved to be problematic. The owner and CEO of the business approaches you for advice. He asks you to explain to him the type of technological solutions that he may use to address his companys problems. Explain to him the technological solutions that are available, along with their functions, that could address the problems that the CEO mentioned. Use examples and show how the solution you proposed addresses the problems. Use examples to do so. You are not required to name any vendor-specific solution. (10 marks)