Question: Answer the following question in the space provided here. (2% x 2 = 4%) In marketing, brand differential (i.e., the differences between a private brand

Answer the following question in the space provided here. (2% x 2 = 4%)

In marketing, brand differential (i.e., the differences between a private brand and a national brand) has been demonstrated to influence consumers general purchase intention. Based on this statement, what is:

The independent variable (2%), and

The dependent variable (2%),

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