Answer the Following Questions: a. Given the description of Kate, what products, and what specific brands within
Question:
Answer the Following Questions:
a. Given the description of Kate, what products, and what specific brands within certain product categories (for example, if she owns a vehicle, the brand and type of vehicle she owns) do you think are part of her extended self? Think of products in a broad and thorough sense. They may include physical goods such as clothing, vehicles, books, music, furniture, and services such as restaurants, personal care services, memberships and the like. Be as descriptive as possible in your description of her extended self.
b. Take some time for introspection. Thinking deeply, write a description of the characteristics [core beliefs, psychographics (activities, interests, and opinions)], etc. that define your actual self. What products, and what specific brands have you bought in certain product categories that reflect your actual self?
c. Do the same thing as you did in question two, except do this for your ideal and possible selves. Since as a student you may not have the financial resources to have already bought many of these products, don’t place any emphasis on whether or not you can currently afford these products and brands; what would you buy, if you could, to reflect these aspirational selves?
The purpose of this assignment is to allow you to analyze relevant themes of consumer behavior in a real-world scenario.
Horngrens Accounting
ISBN: 978-0133855388
10th Canadian edition Volume 2
Authors: Tracie L. Miller Nobles, Brenda L. Mattison, Ella Mae Matsumura, Carol A. Meissner, Jo Ann L. Johnston, Peter R. Norwood