Question: Answer the following questions based on the case study above entitled Negotiation in Business: Apple and Samsung s Dispute Resolution . 1 . What, in

Answer the following questions based on the case study above entitled Negotiation in
Business: Apple and Samsungs Dispute Resolution.
1. What, in your view, are the three barriers to negotiations between APPLE and
Samsung? Which, in your opinion, is the most critical of the barriers you have identified?
Why?
(20 Marks)
2. What are the BATNAs for each side? Describe and illustrate using relevant examples.
(20 Marks)
3. What are the possible ethical implications for both Samsung and APPLE? Examine and
discuss. (20 Marks)

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