Answer the following questions below:

1. While building your website for a new shoe designer, you decide specific words and phrases that should be prevalent on specific web pages. This process is called _______
2. This is the process of strategically building and maintaining a website focused on certain keywords and phrases in order to be found by customers who are looking for these specific keywords and phrases through search engines such as Google or Bing. _____________
3. This is the unique way of writing social media content that demonstrates a brand's personality. ____________________